OBJECTIVE: Develop a high-impact showreel that highlights ZAM’s capabilities and showcases the agency's most innovative work, with all featured content directed by me and produced in-house by my creative team at ZAM – a Tencent company.
PROJECT SUMMARY: Conceptualized, directed, and produced a dynamic showreel that highlights ZAM's expertise in video game creative, from motion graphics to branding and interactive campaigns. The reel served as a visual testament to ZAM’s cutting-edge capabilities, featuring projects across digital, video, and interactive mediums. Every piece of content in the reel was directly overseen by me, with the creative execution carried out entirely by my in-house team. The result was a visually compelling and cohesive narrative that not only demonstrated ZAM’s talent but also positioned the agency as a leader in the video game creative industry under the Tencent umbrella.
RESPONSIBILITIES: Creative Direction / Art Direction / Motion Design / Layout Design / Team Leadership / Project Supervision / Branding
