OBJECTIVE: Develop compelling daily campaigns that drive eCommerce sales and conversions, supporting The Walking Company's revenue goals while staying true to the brand's focus on comfort, health, and wellness.
Creative Direction: Led the creative vision for TWC's omni-channel campaigns, aligning visual storytelling with the brand's “natural Patagonia vibe” and its core values of comfort and education for a 40–55-years.
Art Direction: Oversaw campaign photography, typography, and layout design across print and digital, ensuring consistent, elevated brand presentation in over 180 retail locations and online.
Design & Management: Designed high-performing marketing assets and directed a cross-functional team of designers, ensuring daily creative output
