Creative Director based in Los Angeles with over 15 years of experience leading digital-first campaigns across gaming, lifestyle, and retail. I’ve built and scaled creative departments, launched global campaigns, and delivered player-first, social-first work for brands like Tencent, PUBG Mobile, REVOLT TV, Delta Force, and Battle Aces. I specialize in connecting bold ideas to the realities of modern platforms—championing clarity, speed, and cultural relevance. I've led the creative strategy for go-to-market launches for AAA titles, activated creator-driven campaigns, and built content ecosystems that deepen player engagement. A lifelong gamer, I bring a storyteller’s mindset to every brief and a player's empathy to every touchpoint, mentoring teams and pushing brands to show up authentically in gaming culture.
SUMMARY OF QUALIFICATIONS
● Creative Strategy & Vision: Over 15 years of experience crafting bold, innovative strategies that elevate brand visibility, drive sales, and enhance client satisfaction. Known for empowering teams to create standout work and exceed client expectations.
● Gaming & Social Expertise: Led campaigns for AAA and live-service titles; built native content that engages players across TikTok, YouTube, and Discord
● Client-Centric Solutions: Proven track record of nurturing high-profile client relationships in the video game industry, resulting in a 33% increase in client satisfaction. Expert in translating client needs into groundbreaking creative strategies that resonate with audiences.
● Collaborative Leadership: Champion of cross-functional collaboration, leading initiatives that streamline workflows and boost productivity and team cohesion. Skilled in implementing feedback and analytics to refine and elevate creative output continuously.
● Technical Mastery: Proficient across graphic and motion design, UI/UX, and e-commerce platforms, including Photoshop, InDesign, Illustrator, Adobe XD, Figma, and Shopify. Well-versed in photography and video production, delivering powerful visual storytelling across digital and print media.
WORK EXPERIENCE
ZAM Video Game Creative Agency, Playa Vista, CA
April 2021 – Current
Creative Director
Led the Creative Department at a top-tier gaming agency specializing in 360° creative campaigns. Oversaw cross-functional teams across design, motion, video production, and international operations. Drove creative strategy and execution for AAA go-to-market launches, social-first campaigns, and influencer activations for major titles including Delta Force, Battle Aces, PUBG Mobile, and Undawn. Focused on delivering innovative, culturally relevant creative solutions that exceeded client goals and strengthened brand presence in the competitive gaming market.
● Improved client satisfaction from 62% to 91%, driving a 21% increase in repeat business.
● Reduced average project turnaround time from 5 days to 2 days by streamlining feedback loops.
● Increased design quality scores from 72% to 92%, boosting client referrals by 18%.
● Retained 100% of team members over three years by introducing mentorship, leadership development, and culture-building initiatives.
JimmyJane, West Hills, CA
June 2020 – April 2021
Head of Brand & Design
Directed the creative vision for a luxury lifestyle brand, driving digital and physical design efforts that significantly boosted online sales and brand consistency across all platforms. Led the team in executing a cohesive and innovative visual strategy.
● Boosted online sales by 24%, improving conversion rates from 2.5% to 4.1% through optimized UX/UI.
● Cut packaging costs by 10% and increased margins by 8% through redesigns and vendor negotiations.
● Improved creative team efficiency from 60% to 85%, reducing project delivery timelines significantly.
● Collaborated with product development to launch three flagship products that contributed to a 15% increase in annual revenue.
The Walking Company, Westlake Village, CA
August 2016 – June 2020
Art Director
Led the creative direction for a leading comfort footwear retailer, focusing on enhancing the digital shopping experience and driving significant revenue growth through innovative design and branding efforts.
● Improved email campaign revenue from $12 million to $18 million annually through branding strategies.
● Reduced bounce rates from 48% to 26%, increasing e-commerce engagement and session durations.
● Streamlined cross-functional creative workflows, cutting project lead times by 28%.
● Enhanced team productivity by 34%, cutting missed deadlines from 15% to 2% by implementing remote tools.
Largo Drive, Los Angeles, CA
November 2013 – July 2016
Art Director
Led creative direction and branding efforts for an e-commerce platform, driving brand differentiation and user engagement through innovative design.
● Increased email engagement rates from 8% to 20%, driving a 15% sales lift.
● Boosted social media interaction rates from 18% to 31% through tailored creative campaigns.
● Reduced production timelines from 10 days to 8 days by streamlining design workflows.
● Redesigned the checkout experience, reducing cart abandonment rates by 25% and driving an additional $500K in annual revenue.
REVOLT TV, Hollywood, CA
January 2013 – November 2013
Art Director
Spearheaded the creative direction for a challenger brand media platform, focusing on enhancing the user experience and visual identity across TV, web, app, and merchandise in a crowded marketplace.
● Increased platform engagement from 25% to 40% by overhauling visuals across TV, web, and app platforms.
● Reduced production costs by 12% through optimized vendor contracts, improving ROI.
● Enhanced brand recognition, increasing web traffic from 250K to 310K monthly visitors
● Led the development of interactive social media campaigns, driving a 35% growth in follower engagement and expanding REVOLT TV's digital audience by 18%.
EDUCATION
Art Center College of Design
Bachelor of Fine Arts in Graphic Design, Dean's list & President of the Video Game & Comic Book Club