PROFILE
Creative Director with 15+ years directing campaigns across gaming, entertainment, and broadcast. A lifelong typographer with a strong cinematic eye for translating key art into multi-platform campaign systems — from hero image through social, digital, and out-of-home. Hands-on by conviction: equally comfortable presenting to senior executives, directing creative reviews, and pulling files to get ambitious work across the finish line.
Adept at aligning internal teams, external vendors, and cross-functional partners around a clear creative vision — keeping feedback actionable, craft high, and timelines met.
Adept at aligning internal teams, external vendors, and cross-functional partners around a clear creative vision — keeping feedback actionable, craft high, and timelines met.
WORK EXPERIENCE
IGN Entertainment — Creative Solutions (North America)
Associate Design Director (Creative Lead, Campaign & Brand Partnerships) | 2025–Present | Los Angeles, CA
Creative lead directing title campaign creative and branded partnership work across one of the world's largest fan media platforms. Concepting, art directing, and executing campaign systems for global brands including Sony, Nintendo, Microsoft, Disney, Amazon, and Apple.
• Direct motion-forward campaigns across digital, streaming, and video-on-demand activations aligned with major entertainment IP.
• Lead executive creative reviews, translating conceptual direction into production-ready visuals that teams can execute under urgent timelines.
• Maintain and evolve design toolkits, animation standards, and scalable creative guidelines across multi-platform entertainment campaigns.
• Collaborate with internal stakeholders, external partners, and production teams to ensure creative consistency, responsiveness, and delivery quality at scale.
• Lead executive creative reviews, translating conceptual direction into production-ready visuals that teams can execute under urgent timelines.
• Maintain and evolve design toolkits, animation standards, and scalable creative guidelines across multi-platform entertainment campaigns.
• Collaborate with internal stakeholders, external partners, and production teams to ensure creative consistency, responsiveness, and delivery quality at scale.
ZAM (Tencent Subsidiary) — Gaming Creative Agency
Director of Creative | 2021–2025 | Playa Vista, CA
Built and scaled a 22-person creative department supporting AAA game launches and global entertainment marketing campaigns.
• Directed motion packages, key art, social toolkits, and live ops assets across multi-platform campaigns for major gaming properties including Delta Force, Path of Exile 2, and PUBG Mobile, with global localization.
• Oversaw motion and video production pipelines across multiple concurrent AAA campaigns, each with distinct audiences, tones, and delivery timelines.
• Led executive creative reviews, translating stakeholder feedback into actionable direction that maintained both creative quality and production efficiency.
• Mentored creative teams across design, motion, illustration, and video production while maintaining high creative standards under compressed timelines.
• Oversaw motion and video production pipelines across multiple concurrent AAA campaigns, each with distinct audiences, tones, and delivery timelines.
• Led executive creative reviews, translating stakeholder feedback into actionable direction that maintained both creative quality and production efficiency.
• Mentored creative teams across design, motion, illustration, and video production while maintaining high creative standards under compressed timelines.
ADDITIONAL EXPERIENCE
JimmyJane | Head of Brand & Design | 2020–2021
• Led brand identity refinement and digital experience evolution for a premium DTC lifestyle brand.
• Delivered 24% sales growth through UX optimization, visual storytelling, and cohesive multi-channel brand execution.
• Led brand identity refinement and digital experience evolution for a premium DTC lifestyle brand.
• Delivered 24% sales growth through UX optimization, visual storytelling, and cohesive multi-channel brand execution.
The Walking Company | Art Director | 2016–2020
• Directed creative across physical, digital, and mobile touchpoints for a national retailer.
• Generated $6 million in incremental revenue through segmented campaigns and cohesive visual strategy.
• Directed creative across physical, digital, and mobile touchpoints for a national retailer.
• Generated $6 million in incremental revenue through segmented campaigns and cohesive visual strategy.
Largo Drive | Art Director | 2013–2016
• Built trend-driven brand guides for fashion eCommerce, aligning storytelling with seasonal launches and digital performance.
• Reduced cart abandonment by 25%, generating $500K annually through UX and creative optimization.
• Built trend-driven brand guides for fashion eCommerce, aligning storytelling with seasonal launches and digital performance.
• Reduced cart abandonment by 25%, generating $500K annually through UX and creative optimization.
REVOLT TV | Art Director | 2013
• Founding brand creative shaping visual identity standards across digital, on-air, and promotional platforms for a new media network.
• Established on-air graphic standards and motion identity guidelines from the ground up, building the visual language for a network launch under extreme deadline pressure.
• Founding brand creative shaping visual identity standards across digital, on-air, and promotional platforms for a new media network.
• Established on-air graphic standards and motion identity guidelines from the ground up, building the visual language for a network launch under extreme deadline pressure.
SKILL SET
• Creative Direction & Title Marketing: Launch campaigns, key art direction, multi-platform campaign systems, typography, compositional design, print, digital, social, outdoor, and on-platform execution
• Motion & Static Design: Static design execution, key art translation to motion, animated toolkits, motion review and direction, AV graphics, broadcast and on-platform formats
• Leadership & Collaboration: Executive creative presentations, internal and external creative reviews, cross-functional alignment; vendor and agency direction, talent mentorship
• Technical Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Acrobat), Figma, Frame.io, PowerPoint, Microsoft Office/Teams, Sharepoint, Dropbox, Slack, Basecamp
• Production Expertise: Production-ready asset building, fast-turn entertainment timelines, global localization, inherited project integration
• Motion & Static Design: Static design execution, key art translation to motion, animated toolkits, motion review and direction, AV graphics, broadcast and on-platform formats
• Leadership & Collaboration: Executive creative presentations, internal and external creative reviews, cross-functional alignment; vendor and agency direction, talent mentorship
• Technical Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Acrobat), Figma, Frame.io, PowerPoint, Microsoft Office/Teams, Sharepoint, Dropbox, Slack, Basecamp
• Production Expertise: Production-ready asset building, fast-turn entertainment timelines, global localization, inherited project integration
EDUCATION
ArtCenter College of Design Bachelor of Fine Arts, Graphic Design — Provost's List | President, Video Game, Anime & Comic Book Club
CREATIVE CULTURE
Lifelong gamer and film obsessive • Typographic purist with a strong compositional eye • Highly conceptual thinker who leads with the idea before the execution • Believes the best campaigns earn their place in culture, not just on a media plan