As a Creative Director based in Los Angeles, I amplify ideas and empower multidisciplinary teams to push creative boundaries across video games, luxury lifestyle, and retail. My approach combines big-picture strategy with a human-first touch—redefining briefs, aligning with client goals, and always considering the "why" behind every KPI. Known for fostering a team culture rooted in trust, humor, and accountability, I lead with heart and optimism, motivating teams to deliver purpose-driven, impactful work.
I've had the pleasure of collaborating with clients like REVOLT TV, Tencent, and The Walking Company, and my contributions include work on games like Path of Exile 2, Honor of Kings, and PUBG Mobile. Passionate about staying ahead of trends, I’m committed to evolving strategies that keep brands at the forefront of creative innovation.
SUMMARY OF QUALIFICATIONS
● Creative Strategy & Vision: Over 15 years of experience crafting bold, innovative strategies that elevate brand visibility, drive sales, and enhance client satisfaction. Known for empowering teams to create standout work and exceed client expectations.
● Client-Centric Solutions: Proven track record of nurturing high-profile client relationships in the video game industry, resulting in a 33% increase in client satisfaction. Expert in translating client needs into groundbreaking creative strategies that resonate with audiences.
● Collaborative Leadership: Champion of cross-functional collaboration, leading initiatives that streamline workflows and boost productivity and team cohesion. Skilled in implementing feedback and analytics to refine and elevate creative output continuously.
● Technical Mastery: Proficient across graphic and motion design, UI/UX, and e-commerce platforms, including Photoshop, InDesign, Illustrator, Adobe XD, Figma, and Shopify. Well-versed in photography and video production, delivering powerful visual storytelling across digital and print media.
WORK EXPERIENCE
ZAM Video Game Creative Agency, Playa Vista, CA
April 2021 – Current
Creative Director
Led the Creative Department at a top-tier video game 360 creative agency, overseeing specialized teams in design, motion & illustration, video production, and an international branch. Focused on delivering innovative creative solutions that align with client goals and enhance brand presence within the billion-dollar gaming industry.
● Led a creative team to boost client satisfaction by 33%, driving a 19% revenue increase.
● Enhanced cross-departmental collaboration, cutting project delivery time by 23%.
● Implemented feedback processes that improved design output by 28%, boosting client retention.
● Achieved 100% team retention over 3 years by developing leadership programs to reduce turnover.
JimmyJane, West Hills, CA
June 2020 – April 2021
Head of Brand & Design
Directed the creative vision for a luxury lifestyle brand, driving digital and physical design efforts that significantly boosted online sales and brand consistency across all platforms. Led the team in executing a cohesive and innovative visual strategy.
● Delivered a 24.5% increase in online sales by optimizing UX/UI, improving conversion rates by 18%.
● Led packaging redesign efforts that cut production costs by 10% and boosted profit margins by 8%.
● Improved creative department efficiency by 40% with digital file management, reducing design time.
The Walking Company, Westlake Village, CA
August 2016 – June 2020
Art Director
Led the creative direction for a leading comfort footwear retailer, focusing on enhancing the digital shopping experience and driving significant revenue growth through innovative design and branding efforts.
● Increased email campaign revenue by 31%, driving $50 million in sales through UX & branding strategies.
● Reduced web page bounce rates by 22%, boosting engagement through redesigned e-commerce features.
● Spearheaded a remote collaboration initiative, improving productivity by 34% and reducing delays.
Largo Drive, Los Angeles, CA
November 2013 – July 2016
Art Director
Led creative direction and branding efforts for an e-commerce platform, driving brand differentiation and user engagement through innovative design.
● Boosted email engagement by 24%, driving a 15% increase in sales through visual storytelling & branding.
● Improved social media interaction by 38% with a revamped creative strategy tailored to the target market.
● Streamlined the creative production process, reducing design turnaround time by 20%.
REVOLT TV, Hollywood, CA
January 2013 – November 2013
Art Director
Spearheaded the creative direction for a challenger brand media platform, focusing on enhancing the user experience and visual identity across TV, web, app, and merchandise in a crowded marketplace.
● Led 360 visual design & UX for REVOLT’s TV, web, and app platforms, increasing user engagement by 15%.
● Negotiated vendor contracts, reducing production costs by 12% while maintaining high-quality merchandise.
● Delivered creative solutions aligned with branding strategy, collaborating with cross-functional teams.
EDUCATION
Art Center College of Design
Bachelor of Fine Arts in Graphic Design, Deans list & President of the Video Game & Comic Book Club