As a Creative Director based in Los Angeles, I amplify ideas and empower multidisciplinary teams to push creative boundaries across video games, luxury lifestyle, and retail. My approach combines big-picture strategy with a human-first touch—redefining briefs, aligning with client goals, and always considering the "why" behind every KPI. Known for fostering a team culture rooted in trust, humor, and accountability, I lead with heart and optimism, motivating teams to deliver purpose-driven, impactful work.
I've had the pleasure of collaborating with clients like REVOLT TV, Tencent, and The Walking Company, and my contributions include work on games like Path of Exile 2, Honor of Kings, and PUBG Mobile. Passionate about staying ahead of trends, I’m committed to evolving strategies that keep brands at the forefront of creative innovation.
SUMMARY OF QUALIFICATIONS
● Creative Strategy & Vision: Over 15 years of experience crafting bold, innovative strategies that elevate brand visibility, drive sales, and enhance client satisfaction. Known for empowering teams to create standout work and exceed client expectations.
● Client-Centric Solutions: Proven track record of nurturing high-profile client relationships in the video game industry, resulting in a 33% increase in client satisfaction. Expert in translating client needs into groundbreaking creative strategies that resonate with audiences.
● Collaborative Leadership: Champion of cross-functional collaboration, leading initiatives that streamline workflows and boost productivity and team cohesion. Skilled in implementing feedback and analytics to refine and elevate creative output continuously.
● Technical Mastery: Proficient across graphic and motion design, UI/UX, and e-commerce platforms, including Photoshop, InDesign, Illustrator, Adobe XD, Figma, and Shopify. Well-versed in photography and video production, delivering powerful visual storytelling across digital and print media.
WORK EXPERIENCE
ZAM Video Game Creative Agency, Playa Vista, CA
April 2021 – Current
Creative Director
Led the Creative Department at a top-tier video game 360 creative agency, overseeing specialized teams in design, motion & illustration, video production, and an international branch. Focused on delivering innovative creative solutions that align with client goals and enhance brand presence within the billion-dollar gaming industry.
● Improved client satisfaction from 62% to 91%, driving a 21% increase in repeat business.
● Reduced average project turnaround time from 5 days to 2 days by streamlining feedback loops.
● Increased design quality scores from 72% to 92%, boosting client referrals by 18%.
● Retained 100% of team members over three years by introducing mentorship and leadership programs.
JimmyJane, West Hills, CA
June 2020 – April 2021
Head of Brand & Design
Directed the creative vision for a luxury lifestyle brand, driving digital and physical design efforts that significantly boosted online sales and brand consistency across all platforms. Led the team in executing a cohesive and innovative visual strategy.
● Boosted online sales by 24%, improving conversion rates from 2.5% to 4.1% through optimized UX/UI.
● Cut packaging costs by 10% and increased margins by 8% through redesigns and vendor negotiations.
● Improved creative team efficiency from 60% to 85%, reducing project delivery timelines significantly.
● Collaborated with product development to launch three flagship products that contributed to a 15% increase in annual revenue.
The Walking Company, Westlake Village, CA
August 2016 – June 2020
Art Director
Led the creative direction for a leading comfort footwear retailer, focusing on enhancing the digital shopping experience and driving significant revenue growth through innovative design and branding efforts.
● Improved email campaign revenue from $12 million to $18 million annually through branding strategies.
● Reduced bounce rates from 48% to 26%, increasing e-commerce engagement and session durations.
● Streamlined cross-functional creative workflows, cutting project lead times by 28%.
● Enhanced team productivity by 34%, cutting missed deadlines from 15% to 2% by implementing remote tools.
Largo Drive, Los Angeles, CA
November 2013 – July 2016
Art Director
Led creative direction and branding efforts for an e-commerce platform, driving brand differentiation and user engagement through innovative design.
● Increased email engagement rates from 8% to 20%, driving a 15% sales lift.
● Boosted social media interaction rates from 18% to 31% through tailored creative campaigns.
● Reduced production timelines from 10 days to 8 days by streamlining design workflows.
● Redesigned the checkout experience, reducing cart abandonment rates by 25% and driving an additional $500K in annual revenue.
REVOLT TV, Hollywood, CA
January 2013 – November 2013
Art Director
Spearheaded the creative direction for a challenger brand media platform, focusing on enhancing the user experience and visual identity across TV, web, app, and merchandise in a crowded marketplace.
● Increased platform engagement from 25% to 40% by overhauling visuals across TV, web, and app platforms.
● Reduced production costs by 12% through optimized vendor contracts, improving ROI.
● Enhanced brand recognition, increasing web traffic from 250K to 310K monthly visitors
● Led the development of interactive social media campaigns, driving a 35% growth in follower engagement and expanding REVOLT TV's digital audience by 18%.
EDUCATION
Art Center College of Design
Bachelor of Fine Arts in Graphic Design, Deans list & President of the Video Game & Comic Book Club