OBJECTIVE: Drive daily eCommerce revenue through click-worthy campaign creative that resonates with Largo Drive’s flirty, sexy, and bohemian aesthetic—connecting authentically with a style-conscious 18–30-year-old audience.
Creative Direction: Defined and evolved the creative vision for Largo Drive’s multi-brand fashion campaigns, ensuring all content reflected the brand’s free-spirited identity while strategically aligned with sales goals and seasonal drops.
Art Direction: Led direction for product and lifestyle photo shoots—casting, styling, and shot selection—to capture bold, effortless visuals. Oversaw typography, layout, and asset creation across emails, landing pages, and social touchpoints.
Design & Management: Designed high-converting daily email campaigns and oversaw a nimble team of designers and freelancers, maintaining fast-paced output while safeguarding brand consistency and creative integrity.
