OBJECTIVE: Lead creative and art direction for the Atlantian pirate skin set and accompanying short comic book to promote the in-game skin for PUBGM Mobile.
CREATIVE DIRECTION: Developed the overarching concept and vision for the skin set and comic, ensuring it aligned with the game’s brand and narrative style.
ART DIRECTION: Guided the illustration team through concepting, storyboarding, and final turnarounds, providing detailed feedback on design, color palettes, and composition to ensure cohesive visuals.
LAYOUT & BRANDING: Guided the creative direction for layout and character design, ensuring consistency with the PUBGM aesthetic while bringing the Atlantian pirate theme to life. Oversaw the creative execution to maintain alignment with the game's visual identity.
RESPONSIBILITIES: Directed the team from initial sketches to final comic book illustrations, coordinating with developers for in-game skin integration and ensuring social media support aligned with the promotional campaign.
SOCIAL MEDIA IMPACT: 3.2M+ total impressions across Twitter (X), Instagram, Facebook, and ARTstreet during the campaign period. 180K+ total engagements (likes, shares, comments, retweets, reactions). Approx. 5.6% average engagement rate, surpassing the industry benchmark of 1.5–2.5% for gaming-related content. Top-performing Twitter post announcing the comic achieved over 520K organic views. Community sentiment analysis indicated approximately 85% positive feedback, with users praising the comic's unique art style and interactive storytelling.
AUDIENCE GROWTH & BRAND LIFT: Twitter (X): The official account @PUBGMCreative experienced a 25% increase in followers during the campaign, reflecting growing interest in the comics platform. Instagram: The @PUBGMCreative account saw a 20% uptick in followers, with increased engagement on comic-related posts.
BRAND PERCEPTION: The integration of comics into the PUBG MOBILE universe enhanced the game's narrative depth, leading to a 15% increase in positive brand mentions across social platforms.
