OBJECTIVE: Lead creative and art direction for various motion design and animation assets for PUBG Mobile.
Creative Direction: Set the vision for the animations, ensuring they aligned with PUBG Mobile’s branding and visual tone.
Art Direction: Provided feedback on animation style, visual flow, and transitions to ensure dynamic, engaging visuals that enhance gameplay and promotional content.
Design & Motion: Guided the team in creating compelling motion graphics, ensuring smooth animations and consistent design elements across all assets.
Illustration: Directed illustrations used within animations, ensuring they were on-brand and supported the overall aesthetic.