OBJECTIVE: Design a compelling visual experience for Tencent’s keynote at the International Trademark Association (INTA) conference, showcasing the brand’s innovation and global message.
Creative Direction: I led the overall vision for the keynote visuals, ensuring alignment with Tencent’s global brand identity and innovation mission.
Art Direction: Directed the creation of dynamic slides and animations to support the keynote, enhancing the storytelling and audience engagement.
Design & Motion Graphics: Directed the creative team in producing innovative motion graphics and layouts that reinforced Tencent’s messaging. Ensured that the visual approach effectively captured the attention of industry leaders, while guiding the team through the entire creative process.
Branding & Presentation Design: Collaborated closely with executives to create a cohesive and visually impactful presentation, tailored to the INTA audience.
