OBJECTIVE: Develop the look and feel for Phantom Blade’s 360 marketing campaign.
CREATIVE DIRECTION: Led the overarching vision for the campaign, ensuring consistency across all platforms and touchpoints.
ART DIRECTION: Directed the visual identity for web design, social media, outdoor ads, and merchandise, creating a unified brand experience.
DESIGN & BRANDING: Directed the creative team in producing custom assets for both digital and physical platforms. Oversaw the creation of branded food trucks, exclusive merchandise, and immersive outdoor displays, ensuring that all designs aligned with brand identity and strategic objectives.
CAMPAIGN MANAGEMENT: Executed a cohesive 360 campaign that engaged audiences through web, social media, and real-world activations.
SOCIAL MEDIA IMPACT: 4.2M+ total impressions across Twitter (X), Facebook, Instagram, YouTube, and community forums like Reddit, 170K+ total engagements (likes, shares, comments, retweets, reactions), Approx. 3.8% average engagement rate, outperforming the gaming category benchmark of 1.5–2.5%, One Twitter post announcing the "Dawncaller" event reached ~520K organic views, Community sentiment analysis showed ~85% positive feedback, with high praise for the art style, animation quality, and real-time combat mechanics, User-generated content, including fan art and gameplay clips, saw a 30% increase following launch week.
