OBJECTIVE: Lead creative and art direction for the Odin skin set—a Norse-inspired original character skin—developed from concept through full execution, including key art, in-game assets, and a suite of promotional content for PUBG Mobile.
CREATIVE DIRECTION: Let my team to Craft the original concept and visual identity for the Odin skin, anchoring it in Norse mythology while maintaining PUBG Mobile’s established brand tone. Defined the visual storytelling across multiple touchpoints, from weapon skins to in-game banners and marketing assets.
ART DIRECTION: Oversaw the full art pipeline from initial concept sketches to detailed turnarounds, including material callouts for 3D modeling. Provided direction on texture, form language, and symbolic motifs to embody the Odin archetype. Supervised designs for the accompanying loot chests, parachutes, and weapon skins to ensure a unified thematic execution.
LAYOUT & BRANDING: Directed the layout and visual hierarchy of supporting key art, ensuring clarity and impact across mobile and social platforms. Maintained brand alignment while elevating the mythic tone of the Odin set with bold, cinematic visuals and on-brand typography.
RESPONSIBILITIES: Led a multidisciplinary team through all stages of development—concept, illustration, 3D support, and final render—coordinating closely with in-game integration teams and social media leads. Ensured promotional materials including key art, in-game banners, and social assets were optimized for engagement and brand consistency.
