OBJECTIVE: Design an immersive smartphone game for Disneyland's Avengers Campus to enhance the themed land experience.
CREATIVE DIRECTION: Developed the concept and story of villains from parallel universes, integrating Marvel characters and the Avengers Campus narrative.
ART DIRECTION: Led the visual design of the AR experience, ensuring the game’s aesthetics aligned with the Marvel universe and existing land design.
DESIGN & MOTION: Created dynamic motion elements and SPDR BOT animations to enhance gameplay and user interaction.
UX/UI DESIGN: Designed intuitive UX/UI to seamlessly integrate with the smartphone’s AR functionality, expanding on the established in-park experience.
