OBJECTIVE: Design an immersive smartphone game for Disneyland's Avengers Campus to enhance the themed land experience.
Creative Direction: Developed the concept and story of villains from parallel universes, integrating Marvel characters and the Avengers Campus narrative.
Art Direction: Led the visual design of the AR experience, ensuring the game’s aesthetics aligned with the Marvel universe and existing land design.
Design & Motion: Created dynamic motion elements and SPDR BOT animations to enhance gameplay and user interaction.
UX/UI Design: Designed intuitive UX/UI to seamlessly integrate with the smartphone’s AR functionality, expanding on the established in-park experience.
