OBJECTIVE: Extend Disney’s Galaxy's Edge app experience to the Apple Watch, enhancing the immersive narrative for guests.
Creative Direction: Developed the concept of First Order hacks and guest interactions with Star Wars characters, ensuring a seamless narrative across devices.
Art Direction: Led the visual design of animations, UI elements, and message sequences, drawing inspiration from Star Wars films and existing app aesthetics.
Design & UX/UI: Created a series of interactive maps and messages, ensuring a cohesive user experience while integrating the “hacking” visuals from the iPhone app.
Layout Design: Designed visual elements to enhance the narrative flow and usability on the Apple Watch, balancing functionality with themed storytelling.
