OBJECTIVE: Create an engaging trailer for PUBG Mobile's collaboration with German soccer player Timo Werner.
CREATIVE DIRECTION: Developed the overall concept and superhero-inspired style for the trailer, ensuring it aligned with both PUBG Mobile and Timo Werner’s brand.
ART DIRECTION: Led the creation of a motion comic style, managing the visual storytelling and ensuring budget constraints were met without sacrificing quality.
DESIGN & MOTION: Directed a team of illustrators and motion designers to produce dynamic animations and visuals, drawing inspiration from Blizzard’s Hearthstone promotional trailers.
YOUTUBE PERFORMANCE: 280K+ total views on the official PUBG MOBILE North America channel, 1.4K+ likes, indicating strong viewer sentiment, significantly outperformed channel averages (most videos receive fewer than 5K views and over 100 likes).
SOCIAL MEDIA IMPACT: 3.5M+ total impressions across Instagram, X (Twitter), TikTok, and Facebook, 150K+ engagements (likes, shares, comments, reactions), approx. 4.3% engagement rate, exceeding standard benchmarks for the category, community sentiment tracking showed 89%+ positive feedback.
AUDIENCE GROWTH & BRAND LIFT: +18% follower growth on PUBG MOBILE NA Instagram during the campaign window, +12% spike in Discord joins tied to event content.
