OBJECTIVE: Lead creative and art direction for DETA FORCE, a major AAA release, focusing on dynamic web design, high-impact social media assets, and animated content tailored for emerging platforms like TikTok. Ensure all visuals and motion pieces align with brand identity while evolving the design language to capture and engage a younger gaming audience.
CREATIVE DIRECTION: Oversaw the full art and motion direction across static and animated assets, providing detailed feedback on color palette, typography, composition, image curation, and motion graphic styles. Ensured every piece stayed true to DETA FORCE's visual standards, while pushing for more playful, high-energy, and culturally relevant designs—meeting the client’s demand for edgier, more engaging content.
ART DIRECTION: Provided actionable feedback on imagery, color systems, typography, composition, and motion pacing. Directed both still and animated deliverables to maintain a cohesive, on-brand presence across platforms, adapting styles for maximum impact whether static or in motion.
LAYOUT, BRANDING & MOTION: Directed a cross-functional creative team to deliver cohesive layouts and animated social content. Maintained consistency with established brand guidelines while injecting new energy and motion to better capture attention across web, TikTok, Instagram, and beyond. Every design and animation choice—from visual hierarchy to interactive elements to video pacing—was reviewed for strategic alignment, brand authenticity, and audience engagement.
RESPONSIBILITIES: Creative Direction / Art Direction / Motion Graphic Direction / Content Strategy / Management + Supervision
