OBJECTIVE: Lead creative and art direction for DETA FORCE, a major AAA release, focusing on dynamic web design and engaging social media assets. Ensure all visuals align with brand identity while evolving the design language to resonate with a younger gaming audience.
CREATIVE DIRECTION: Oversaw the art direction across all assets, providing feedback on color palette, typography, composition, and image curation. Ensured every piece of content stayed true to DETA FORCE’s visual standards while pushing for more playful, high-energy designs as requested by the client.
ART DIRECTION: Provide detailed feedback on image selection, color, typography, and composition to ensure cohesive, on-brand visuals.
LAYOUT & BRANDING: Directed a cross-functional creative team to deliver cohesive layouts for web and social channels. Maintained consistency with established brand guidelines, while injecting new energy into the visuals to better capture the interest of younger audiences. Every design choice—from hierarchy to interactive elements—was carefully reviewed to ensure strategic alignment and visual impact.
RESPONSIBILITIES: Creative Direction / Art Direction / Management + Supervision
