OBJECTIVE: Lead creative and art direction for visually engaging social media designs that promote video game surveys, campaigns, and more, ensuring alignment with brand identity and goals.
CREATIVE DIRECTION: Shape the vision, ensuring all design elements align with the brand's tone and strategy.
ART DIRECTION: Provide detailed feedback on image selection, color, typography, and composition to ensure cohesive, on-brand visuals.
LAYOUT & BRANDING: Led the creative direction, guiding the team to craft clear, cohesive layouts while maintaining consistency with brand guidelines. Oversaw the creative process to ensure that all designs aligned with the intended visual identity and strategic goals.
RESPONSIBILITIES: Creative Direction / Art Direction / Design / Layout Design / Management + Supervision.
SOCIAL MEDIA IMPACT: 91M+ total impressions across platforms, 2.2M+ total engagements (likes, shares, comments), 20M+ video views generated from campaign content, 170+ campaign posts crafted, including interactive series like “Share Your Pets,” “Share Your Journey,” and “Take a Selfie”, 187K+ net audience growth during the campaign period.
INSTAGRAM PERFORMANCE: @undawngame: 21K followers, featuring a mix of game updates, character showcases, and community highlights.
DISCORD COMMUNITY: Official Global Server: 1,700+ members, serving as a hub for international players.
ADVERTISING STRATEGY: High-frequency and high-quality advertising approach to boost downloads and retention rates
